Mind the Gap on Your Digital Transformation Journey: Making Content Work for Your Organisation
Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their operations, customers and markets. Many organisations are scaling initial Digital Transformation programmes to enterprise-wide, integrated initiatives.
To scale efficiently and effectively, companies must reengineer content-centric business processes. Organisations can take immediate, low-cost steps to reengineer workflows.
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Related Categories: Adaptation, B2B, Collaboration, Consumer Analytics, Content Marketing, Customer Analytics, Customer Relationship, Data Mining, Data-Driven Marketing, Digital Marketing, Display Advertising, Inbound Marketing, Marketing Analytics, Marketing Automation, Marketing Innovation, Marketing Software, Marketing Strategy, Marketing Technology, Modern Marketing, Online Marketing, Segmentation, Targeting, Technology
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