Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Many companies upgrade their CMS as part of a larger digital transformation initiative. Adopting a new...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

Huuuge Games is a mobile games developer and publisher. The company's development efforts have focused...

Experiences need to be where your customers are. And each one needs to connect to the last as part of...

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

This case study describes the effects of deploying Customer Engagement Platform at Converse online store,...

We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...