Segmentation
3 Key Drivers of Employee Belonging
This guide offers organizational leaders a deeper understanding of why implementing more personalized...
Digital Marketing Transformed: The future of content
Digital marketing is, by its very nature, a dynamic place to be. We've seen an explosion in the amount...
The case for a marketing content hub
Your customers expect memorable moments at every brand touchpoint. And when you have websites, social...
Eight Digital Best Practices for Procurement Professionals
Industry experts predict that successful businesses will soon become 100% digital for all transactions....
5 hard truths for marketers driving digital experience
Your digital-first vision isn't a guaranteed reality. Today, senior marketers are expected to drive their...
Prouvez votre valeur marketing
Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...
Web Messaging: What It Is, How It Works, and Why It Matters
As web experiences have become richer and more targeted over the years, there's been a persistent gap...
From Offline to Online (and Bigger Profits)
How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...
Path to Personalization: The 9 keys to driving stronger relationships
Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...
Global Trends Study
Digital experience personalization is a major priority for global business leaders and investment plans...
How to Write Push Notifications that Engage and Convert
44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...
Sales Management Association report: Sales planning practices
Still using manual sales planning processes? Inefficient, slow, and error-prone planning processes hurt...
B2B Marketer's Guide to Account Based Marketing
Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...
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