Segmentation

Marketing in the Dark : Dark Data
The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Powering Dynamic Personalization with Data
With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

3 Key Drivers of Employee Belonging
This guide offers organizational leaders a deeper understanding of why implementing more personalized...

Homeoffice 2020: vorteile und herausforderungen
Remote-Arbeit ist mittlerweile in vielen Unternehmenfester Bestandteil des Geschäftsalltags. Ziel dieses...

Top Real-Time Customer Acquisition Tips for Marketers
This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

The Savvy Sales Leader's Guide to Building Profitable Relationships
Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Path to Personalization: The 9 keys to driving stronger relationships
Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Adopting an Experimentation Philosophy
How can companies maximize their investments and take full advantage of the resources they already have...

17 Ways to Get Marketing Projects Done
What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

2021 Digital Trends Media, Entertainment and Telecoms Industry
The 2021 Digital Trends Report looks to both the past and the future, presenting two equally valuable...

The case for a marketing content hub
Your customers expect memorable moments at every brand touchpoint. And when you have websites, social...

Acht digitale best practices voor inkoopprofessionals
Laat niets aan het toeval over wanneer uw afdeling digitaal gaat. Branche-experts voorspellen dat succesvolle...

Up and Running: How to Deploy a Modern CMS Quickly
Whatever the size of your organisation, this guide will help you choose, deploy, and optimise a CMS that...
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