Consumer Analytics
Creating a Culture of Experimentation
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...
The Foundation for Future Commerce
Customers walking into stores are trading transactions for inspiration and experiences—the convenience...
2020 B2B Marketing Trends Report: How to Augment the Marketing Organization for a Digital-First Future
In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....
How to Measure DAM ROI: Calculate the Bottom-Line Benefits of Digital Asset Management
As marketing organisations become more technologically driven, digital asset management (DAM) systems...
Forrester: Digital Ups the Stakes for B2B Sales
Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...
Digital Transformation Today
More and more buyers are looking for a digital experience that not only improves challenges like wait-time...
The Savvy Sales Leader's Guide to Building Profitable Relationships
Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...
Beyond the Virtual Event: How to Extend the Life and Value of your Virtual Events
During a time when companies are racing to turn their physical events into digital experiences, marketers...
The Definitive Guide to Lead Scoring
Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...
Insight 50 Takeaways: Humanising the Digital Marketing Experience
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...
Zeven digitale best practices voor juridische professionals
Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken....
The Marketing Value of Marketing Automation
Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...
Adopting an Experimentation Philosophy
How can companies maximize their investments and take full advantage of the resources they already have...
Master Omnichannel Campaign Management
Experiences need to be where your customers are. And each one needs to connect to the last as part of...
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