Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

See what your brand can accomplish with the right brand management software. These days, brand management...

We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Dankzij de digitale transformatie kunnen bedrijven sneller en gemakkelijker zakendoen. Bedrijven hebben...

Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

During a time when companies are racing to turn their physical events into digital experiences, marketers...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...