Customer Data
Connecting Online and Offline: The Marketer's Manual
Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...
Customer Engagement Platforms: A BUYER'S GUIDE
Customer expectations have increased dramatically over the past decade. Customers now expect brands to...
Insight 50 Takeaways: Lead Generation and Pipeline Wins
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...
Intelligent Authentication and Fraud Prevention Intelliview
In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...
Microsoft Lays Out Linkedin CRM Strategy
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...
The Power Of Personalization
Back in the day, brands' communications to their customers used to consist of a memorable message delivered...
New Era In Experience Report
We've all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the...
Marketing 101: Social Media Marketing in the Dark
Dark social is a significant and growing challenge that marketers need to take seriously. There is a...
The Savvy Sales Leader's Guide to Building Profitable Relationships
Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...
B2B Digital Commerce: Understanding Customer Expectations
Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...
Unlocking the value of open economies with data
With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...
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