Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...

PerimeterX was named a leader in The Forrester New Wave™: Bot Management, Q1 2020. According to the...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...