Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

You need an end-to-end view of your content lifecycle to meet customer expectations and deliver personalized...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

This guide gives you the breakdown on warehouse-first analytics, why it's the trustworthy, efficient,...

Customer expectations have increased dramatically over the past decade. Customers now expect brands to...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...