Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

Delivering a great customer experience is essential in any business. It drives loyalty, customer retention...

Interactions between consumers and brands are increasingly playing out across a wide variety of different...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...