Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

The accessibility of reaching and consuming content through various touch points has left marketers scratching...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

When personalization isn't paying off and data doesn't help you make sound decisions, it's time to renew...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...