Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

The road to successful, ongoing digital transformation is not so much long as never-ending. Organisations...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

The COVID-19 pandemic shed light on the need for contact centre modernisation to provide seamless customer...

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

Today's brands are entering a new era of customer engagement. The swift digital transformation spurred...

We analyzed data from three different sources to create the first Global Customer Engagement Review....

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...