As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing...

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...