Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have...

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

Delivering a great customer experience is essential in any business. It drives loyalty, customer retention...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...

For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...

As well as increased delivery volumes, ‘COVID sensitization' has led to customers expecting more. Last...