What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

These days, leveraging a cross-channel approach to customer engagement isn't a nice-to-have, it's an...

Do you know when to approach your customers? What about—and maybe even more importantly—when not...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

We surveyed 900 retailers to understand how they handle surges in demand (Black Friday), as well as how...

The accessibility of reaching and consuming content through various touch points has left marketers scratching...

When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses...

Interactions between consumers and brands are increasingly playing out across a wide variety of different...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...