Market Research
2021 Technology Trends IT in Focus
In a world where commercial success is increasingly defined by the quality of the customer experience...
The Total Economic Impactâ„¢ Of ServiceNow Field Service Management
ServiceNow® Field Service Management is a cloud-based solution that connects field service to other...
The Innovator's Guide to the Digital-first Contact Center
How do you address the Customer Experience revolution? Evolving customer expectations shape new needs...
Creating an On-Demand Strategy For Your Webinars
An effective on-demand webinar program can deliver outsized benefits to B2B organisations. Not only has...
The Future of Mail: Top 5 Predictions from Industry Experts
In 2020, the world experienced rapid change in a very short period of time. Delivery methods and channel...
Change management blueprint for contact centre digital transformation
The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to...
Powering Dynamic Personalization with Data
With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...
Insights 50 Takeaways: Topical Marketing
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...
CMO's Guide to AI for Customer-Centric Marketing
AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...
The Relationship Marketer's Playbook For Holiday Planning 2022
Sleigh your 2022 holiday marketing efforts with this tree-mendous guide Summer holidays are coming! You...
2017 Customer Service Trends: Operations Become Smarter And More Strategic
Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...
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