To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce....

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...

The 2021 Digital Trends Report looks to both the past and the future, presenting two equally valuable...

We're coming off one of the most challenging years in business history. The pandemic forced every company...

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

IDC Analyst Brief: From business to nonprofits and government services – organizations cannot afford...

Do you know when to approach your customers? What about—and maybe even more importantly—when not...

The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...