Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

How can companies maximize their investments and take full advantage of the resources they already have...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...