Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...