Marketing Data
2017 State of Global Customer Service Report
Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....
Manufacturers Reap Benefits From Selling Direct
Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....
Marketplace: the future of e-commerce
A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...
Unlocking the value of open economies with data
With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...
The Data-backed Guide for Closing Complex 6-Figure Deals
Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...
The Right Time for Real Time Marketing
Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...
Top Real-Time Customer Acquisition Tips for Marketers
This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...
Marketing in the Dark : Dark Martech
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...
2017 Customer Service Trends: Operations Become Smarter And More Strategic
Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...
Winning the Race to go Digital in B2B
Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...
Sixth Annual B2B Marketing Data Report
Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...
Insights 50 Takeaways: Topical Marketing
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...
3 customer journeys to reach beyond business silos
There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...
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