During the coronavirus pandemic, the financial services sector became something of an additional emergency...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...