Laat niets aan het toeval over wanneer uw afdeling digitaal gaat. Branche-experts voorspellen dat succesvolle...

Many companies upgrade their CMS as part of a larger digital transformation initiative. Adopting a new...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade,...

How IT can help customer service adapt to changing demands in an unpredictable world. Today's customers...

The Challenge: A UK-based software company, EdgePetrol wanted to optimise its sales process to ensure...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

The accessibility of reaching and consuming content through various touch points has left marketers scratching...

This is a whitepaper by IDG on behalf of Adobe. Today, we don't know how we will return to our workplaces,...

The biggest business story of the last year was the impact of COVID-19 on the way we work and live. What...

Compared to other formats — from ebooks and blog posts to videos and podcasts — webinars offer the...

How can companies maximize their investments and take full advantage of the resources they already have...