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The Definitive Guide to Lead Generation

Published by: Marketo

In today's marketing climate, lead generation has become a popular strategy to help create demand and get your marketing messages heard across multiple channels. Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals.
Through the various lead generation tactics mentioned in this guide, a company can collect the contact information of potential targets in order to nurture them to eventually become customers.

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Type: Whitepaper Length: 160 pages

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