Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Software has transformed every business discipline. After the initial strides made by email, conferencing...

$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Do you know when to approach your customers? What about—and maybe even more importantly—when not...

Transforming digital marketing Your customers expect memorable moments at every brand touchpoint. And...