Retailers Must Seize The Marketplace Opportunity
Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors. Marketplaces provide a new way for retailers to interact and engage with customers. They offer a broad assortment of products and services at competitive prices and have quickly gained traction as an extension of retailers' eCommerce pursuits.
Our study found that marketplaces — when operated effectively — are likely to boost customer loyalty, increase average order values, and build trust.
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Related Categories: Cross Channel, Customer Data, Market Research, Marketing Campaigns, Marketing Data, Marketing Insights, Marketing Metrics, Peer Influence
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