Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

How can companies maximize their investments and take full advantage of the resources they already have...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...