In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Field service management teams want to keep costs down, while improving their customer service relationships. This...