Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...