The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...