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The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

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There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...