It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

This knowledge brief examines the reasons that Best-in-Class companies have adopted Omni-chanel Order...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

Webinars are one of the most powerful tools available to marketers today. They give marketers the ability...

Today's brands are entering a new era of customer engagement. The swift digital transformation spurred...

In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

More and more buyers are looking for a digital experience that not only improves challenges like wait-time...

Aberdeen surveyed 1,357 businesses from over 10 industries to share their top strategic priorities and...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...