Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

2020 had a lot of surprises in store for digital marketers. Field events had to be pushed online, buyer...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Why businesses are consolidating use of a single support solution for both customers and employees. The...

Pioneering on-demand IT support platform NerdApp wanted to better control the quality, security, and...

There comes a point where once campaigns are up and running, it's not about either getting things moving...

Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report...

Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade,...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

Discover the Game-Changing Benefits of CPQ. What exactly is CPQ software? And how does it translate to...