Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing...

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

The COVID-19 pandemic shed light on the need for contact centre modernisation to provide seamless customer...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

The accessibility of reaching and consuming content through various touch points has left marketers scratching...

Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

As you are reading this, the entire annual gross domestic product of the United Kingdom is sitting in...

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...