For many companies, the sales team sits at the heart of its profitability. Its ability to operate efficiently...

You need an end-to-end view of your content lifecycle to meet customer expectations and deliver personalized...

E-commerce professionals often find themselves navigating contradictions, weighing options and generally...

To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce....

Microsoft has teamed up with DocuSign to make our industry-leading eSignature apps available to businesses...

El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de...

Transforming digital marketing Your customers expect memorable moments at every brand touchpoint. And...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...

Recent events have shown us that we can be effective, creative and productive working from anywhere –...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...