Segmentation

Has Self-Scanning Gone Mainstream?
Self-scanning or Scan and Go shopping experiences were already making steady inroads across Europe entering...

Building a Robust Experimentation Capability
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

How to Select the Right Content Management System
Whether you're looking to centralize your content silos or empower your marketing team to more efficiently...

How to solve your content crisis
Your customers expect memorable moments at every brand touchpoint. But when you have websites, social...

Het handboek voor digitale overeenkomsten in HR
Vijf nieuwe manieren waarop uw HR-afdeling overeenkomsten beter en efficiënter kan afhandelen, van indiensttreding...

Modern Customer Retention: What You Need to Know
A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

Inspiration Guide: 40+ Customizable Campaigns That Can Help Take Your Customer Engagement Program to the Next Level
Today's brands are entering a new era of customer engagement. The swift digital transformation spurred...

Voldoen aan digitale verwachtingen op de juridische afdeling: een Europees onderzoek
In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen juridische...

Marketing 101: Social Media Marketing in the Dark
Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

5 Skills managers need to lead in the next normal
With the work landscape rapidly changing, the challenges ahead will require unique solutions. We surveyed...

E-signaturen 2020: nutzungsszenarien und chancen
Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...

The Marketing Value of Marketing Automation
Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

Accelerating Adobe Experience Cloud Results
Our digital experience experts can help you devise a strategy to maximize your Adobe solutions and get...

The Definitive Guide to Marketing Automation
Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...
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