A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Webinars are one of the most powerful tools for creating engaging digital experiences that audiences...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

The landscape has shifted for CMS, it used to be that big companies bought high end systems and adapted...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

Following one of the most challenging years in business history, the pandemic has forced every company...

How can companies maximize their investments and take full advantage of the resources they already have...