The Power Of Personalization
Back in the day, brands' communications to their customers used to consist of a memorable message delivered to as big an audience as possible. But in recent years, popular adoption of the web and mobile apps has opened the floodgates when it comes to actionable customer data and new messaging channels—and new ways to deliver individualized content have emerged. It's now possible to drill down on multiple aspects of each customer, segment them into dynamic audiences, and talk to them with rich messaging that is built on their desires and behaviours.
The upshot? True, impactful personalization is now possible— and, increasingly, it's what today's consumers expect. So join us for an inside look at how to make it work for your business.
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Related Categories: Cross Channel, Customer Data, Data-Driven Marketing, Segmentation, Technology
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