Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

To learn more about the impact of shifting consumer behaviors, PayPal partnered with AdWeek to better...

Communicating in ways that speak to each individual customer, is what allows brands to build strong relationships....

Care about growth? Then you should care about user retention. Without retention, your product is a leaky...

We're living in a connected world. Every screen is a window of opportunity, a chance to engage with your...

The benefits of e-signature technology are far reaching. Today, e-signature technology is used around...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

Today's brands are entering a new era of customer engagement. The swift digital transformation spurred...

Customers choose where to have experiences with your brand. And when they do, they expect to be greeted...

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...

This knowledge brief examines the reasons that Best-in-Class companies have adopted Omni-chanel Order...