Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

In a world where commercial success is increasingly defined by the quality of the customer experience...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...