A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

How can companies maximize their investments and take full advantage of the resources they already have...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Customer experience isn't just a buzzword. It's a differentiator. With 2.041 billion digital global buyers1...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...