Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...