Marketing Automation
Converse Case Study
This case study describes the effects of deploying Customer Engagement Platform at Converse online store,...
Brand Management Software Comparison Guide
See what your brand can accomplish with the right brand management software. These days, brand management...
How Mature is your Content Strategy?
Brands that offer outstanding digital experiences attract and retain more customers. But it's difficult...
Prove Your Marketing Worth
In a digital world, where every campaign and customer experience can be tracked, it's imperative for...
E-Signatures 2020: Use Cases and Opportunities
Electronic signatures have gone mainstream. Research for this report found that the technology is now...
The Definitive Guide to Pipeline Marketing
Marketers have been doing lead generation (the process of creating new contacts) for decades. According...
The B2B Marketer's Guide to Scrappy Marketing
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...
Make your Business Case for Sitecore Content Hub
You need an end-to-end view of your content lifecycle to meet customer expectations and deliver personalized...
Rationalise to Modernise Your Martech Stack
Enterprises in the high-tech industry continue to prioritise market share, revenue growth, cost containment...
Bringing order to marketing operations processes
Pop quiz: What assignment should your marketing team tackle first? Should you complete the one marked...
Control Freaks Freak Out for Rescue
Meet your CX objectives consistently across in-facility and remote customer support teams with a proven...
How Industry 4.0 Brings Smart Marketing to Manufacturing
Bigger. Better. Faster. Stronger. That's the premise of Industry 4.0, where new technologies make connections...
2021 Technology Trends IT in Focus
In a world where commercial success is increasingly defined by the quality of the customer experience...
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