B2B
CPQ for Dummies
Discover the Game-Changing Benefits of CPQ. What exactly is CPQ software? And how does it translate to...
The B2B Marketer's Guide to Scrappy Marketing
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...
Reinventing sales: 5 imperatives for the future
The upheavals of 2020 created an opportunity for sales teams to rethink how they operate in a work-from-anywhere...
How to Upgrade Customer Through Valuable Data
This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...
Create Empathy, Not Content
If your content strategy isn't as successful as you want it to be, you might benefit from a change of...
Building a Robust Experimentation Capability
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...
The Cognitive Revolution: Coming to Transform Your Business Network
Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...
Forrester: Digital Ups the Stakes for B2B Sales
Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...
15 Ideas for Anchoring Your Marketing Approach
In today's market, customers control the buying journey – a trend that has accelerated with the increased...
Pricing Brew: Rethinking the Pricing Journey
Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...
Inclusive Leadership Report
How is your organization encouraging inclusive leadership? Download our in-depth quarterly report to...
Has Self-Scanning Gone Mainstream?
Self-scanning or Scan and Go shopping experiences were already making steady inroads across Europe entering...
Sign up for MarTech Publish Hub
As a subscriber you will receive alerts and free access to our constantly updated library of white papers, analyst reports, case studies, web seminars and solution reports.