Putting Revenue Marketing Into Practice
Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade, targets and efforts have typically remained focused on acquiring new leads for new customer sales, rather than lifting the total volume and value of all closed sales.
But while marketers have always looked to prove their value on the bottom line, the potential for true revenue marketing has only recently been enabled by three key factors:
Read More
By submitting this form you agree to ON24 contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. ON24 web sites and communications are subject to their Privacy Notice.
By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com
Related Categories: B2B, Marketing Automation, Marketing Strategy, Measurement, Technology
More resources from ON24
2020 Digital Experiences
2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards t...
15 New Experiences to Try Right Now
The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have more opportunity than ever to influence th...
B2B Marketer's Guide to Optimizing Customer E...
There comes a point where once campaigns are up and running, it's not about either getting things moving or reinventing the wheel. So what should m...
