The rise of marketing technology has in some ways shined a light into areas that were previously hard...

We surveyed 900 retailers to understand how they handle surges in demand (Black Friday), as well as how...

How can companies maximize their investments and take full advantage of the resources they already have...

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

The world of print and postal communications is changing. With reducing average run lengths and the ongoing...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

Across numerous industries, more nimble competitors are nipping at the heels of enterprise giants. The...

Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they...

Gong commissioned Forrester Consulting to create a Total Economic Impact Study to assess the relationship...

Customers' expectations have never been higher. We all expect more, especially online. We want experiences...

Adobe recently commissioned Forrester Consulting to conduct a global survey to understand how digital...

Ontdek hoe Contract Lifecycle Management (Contractlevenscyclusmanagement of kortweg CLM) helpt bij het...