No matter how much data you have about your customers, you can only understand what they need and expect...

Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring...

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...

Still using manual sales planning processes? Inefficient, slow, and error-prone planning processes hurt...

Even the largest brands or digital teams may not be familiar with procurement of a digital asset management...

The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who...

As marketing organisations become more technologically driven, digital asset management (DAM) systems...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

It's the first of the month, and you have some bills to pay. You log in to your bank's website but get...

Your customers expect memorable moments at every brand touchpoint. And when you have websites, social...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...