We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

What they want – where and when they want it. That's what customers expect. Vast amounts of customer...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it...

Even the largest brands or digital teams may not be familiar with procurement of a digital asset management...

¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Field service technicians are often the only physical point of contact people have after buying a product...

In just a few short months, the global COVID-19 pandemic has disrupted the way we work and live. Organisations...

44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...

Whether you're looking to centralize your content silos or empower your marketing team to more efficiently...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...