Marketing Strategy
Is your customer experience making an impact? Or not?
Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...
Remote Working 2020: Advantages and Challenges
Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report...
The Savvy Sales Leader's Guide to Building Profitable Relationships
Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...
2021 Digital Experiences Benchmarks: Annual Report
2020 had a lot of surprises in store for digital marketers. Field events had to be pushed online, buyer...
Driving Webinar Registration Best Practices Guide
Driving webinar registration and attendance is a major struggle for most companies. While webinars are...
Content-Powered Commerce to Go
Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...
How to Build a Revenue Engine for a Digital-First World
As in-person events take a backseat to digital experiences, and companies look to maintain momentum without...
Insight 50 Takeaways: Lead Generation and Pipeline Wins
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...
2020 Digital Experiences
2020 was a year where digital experiences, from a production and consumption perspective, were thrust...
The Definitive Guide to Pipeline Marketing
Marketers have been doing lead generation (the process of creating new contacts) for decades. According...
E-signaturen 2020: nutzungsszenarien und chancen
Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...
Time to Consolidate, Not Complicate
Why businesses are consolidating use of a single support solution for both customers and employees. The...
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