Customer Analytics
Time to Consolidate, Not Complicate
Why businesses are consolidating use of a single support solution for both customers and employees. The...
The right time for real-time marketing
In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it...
Redesigning the Customer Experience Around the Internet of Things
Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...
5 Tech Trends Redefining the Customer Experience
We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...
Driving customer experiences with impact
Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...
The Road to Successful In-store Fulfilment
Customer expectations for the combined brand experience are higher than ever. This puts more pressure...
2020 Digital Experiences Annual Report
2020 was a year where digital experiences, from a production and consumption perspective, were thrust...
Marketing in the Dark: Dark Social
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...
The Savvy Sales Leader's Guide to Building Profitable Relationships
Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...
Master Omnichannel Campaign Management
Experiences need to be where your customers are. And each one needs to connect to the last as part of...
Building a Robust Experimentation Capability
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...
The Marketing Value of Marketing Automation
Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...
Is your customer experience making an impact? Or not?
Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...
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