Today's top marketers know that a solid understanding of their consumers is the foundation of success....

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

Learn how brands create, optimize, and deliver personalized experiences at scale. The customer experience...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

No matter how much data you have about your customers, you can only understand what they need and expect...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...