Technology
B2B Digital Commerce: Understanding Customer Expectations
Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...
The Definitive Guide to Lead Nurturing
Today's buyers engage with brands and companies through their own research across multiple channels,...
The Surprising Power of Online Experiments
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...
Search, Social and eCommerce Guidebook
To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce....
3 customer journeys to reach beyond business silos
There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...
2021 B2B Marketing Trends Report: How To Deal With Digital Burnout
Let's face it. We're all facing burnout right now. The same old marketing routines are sapping your energy...
How to Make the Digital Enrolment Process Easy for your Customers and your Team
With the right technology and tools in place you can do what your competitors aren't doing to make the...
How to Measure DAM ROI: Calculate the Bottom-Line Benefits of Digital Asset Management
As marketing organisations become more technologically driven, digital asset management (DAM) systems...
How Michaels Transformed Its Personalization Strategy: Unlocking Greater Loyalty and Engagement
Michaels has always understood the value of personalization. But as the craft retailer's reach has expanded...
The marketer's guide to moving with agility
About the Guide So fast and agile, it hardly feels like work management. There's nothing more stifling...
Intelligent Authentication and Fraud Prevention Intelliview
In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...
Fear of Abandonment: The Easy Guide to Maximising Your Conversion Rate
A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...
Kosteneinsparungen und betriebswirtschaftlicher Nutzen durch Adobe Sign
Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...
Guide to Electronic Signatures
Guide to Electronic Signatures As work moves outside the walls of a traditional brick-and-mortar office,...
Sign up for MarTech Publish Hub
As a subscriber you will receive alerts and free access to our constantly updated library of white papers, analyst reports, case studies, web seminars and solution reports.