Today's top marketers know that a solid understanding of their consumers is the foundation of success....

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...