AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...

Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report...

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

Communicating in ways that speak to each individual customer, is what allows brands to build strong relationships....

Delivering a great customer experience is essential in any business. It drives loyalty, customer retention...

Hoe kunt u sales digitaliseren? Branche-experts voorspellen dat succesvolle ondernemingen binnenkort...

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

With the right technology and tools in place you can do what your competitors aren't doing to make the...

2020 was a year where digital experiences, from a production and consumption perspective, were thrust...

Creating amazing customer experiences is critical to the success of your business. But implementing the...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...