Latest resources from IBM
The Road to Successful In-store Fulfilment
Customer expectations for the combined brand experience are higher than ever.
This puts more pressure on retailers to merge their physical an...
15 Ideas for Anchoring Your Marketing Approac...
In today's market, customers control the buying journey – a trend that has accelerated with the increased sophistication of mobile devices. Custo...
17 formas de realizar los proyectos de market...
¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen aceptar esfuerzos y resultados mediocres ...